Are you thinking of starting up an online business? That’s fantastic! I can tell you from personal experience that running your own home-based business is a truly exciting and overall rewarding experience. But what discourages a lot of new web masters these days is the idea of having to brand themselves. And who can blame them? When you are just starting out as an entrepreneur you will more than likely be lacking in resources, and are not looking to invest hundreds of dollars in your public image like large franchises do. But that doesn’t mean you have to be buried by your competitors. Today I am going to show you how to brand your business online without breaking the bank!
Ready? Let’s Talk Domain Names.
Believe it or not, the first step to successfully branding your online business is choosing the right domain name for your website. A lot of new business owners have a tendency to get caught up with the question: “is this title catchy and easy to remember?” when choosing their online business name. And while having a memorable title is certainly a bonus, it is not the most important thing to think about when branding you. Instead, you should be asking: “Is this title easily brand able?”
If you are feeling a little nervous right now, there is really no need to be. When I ask you if your theme is brand able, what that question really translates to be: “Do you have an image in mind for your business?” If you can envision your honorific at the top of a website, on a business card and at the start of a promotional video, then you have a brand! If you are having trouble envisioning these things right off the bat however, that is a sure sign you need to re-think your companies brand name. If you are not feeling any excitement or passion for your title, then it will seriously affect the development and progress of your website. Not to mention the possibility of steering away potential customers. If you are not feeling anything, it will reflect in your work and your visitors won’t feel it either. In other wards- when you envision your brand you don’t have to have a huge complicated logo all drawn out, and start searching for an affordable graphic designer to bring it to life. You merely have to think of a NAME that you feel reflects what your business is all about, and that brings YOU feelings of excitement.
What do you think? Do you have a domain name in mind that fits those criteria? If so, read on! And if you are still having difficulties finding your honorific CLICK HERE to explore domain name idea’s with budding entrepreneurs who are in the same boat you are!
>> Also, be sure to do some research on your chosen domain name to ensure it is not subject to any copyright laws. If you feel your name may or may not fall under the ‘Fair Use’ category – have a look at this post HERE.
Choosing Your Logo:
Once you have your domain name it is time to create an impressive logo to represent your business. Some online business owners choose to go with an image logo to go next to their company slogans and others choose text logos. Whichever one you choose is entirely up to you; however I found that when it comes to remembering online web pages, text logos are the most effective. It allows others to easily recall the name of the website, because it sticks out in a very large and memorable way.
If you choose to go with a text logo I strongly recommend visiting the website listed below:
CoolText is a logo generator that will provide you with a highly attractive logo for any web page, and is 100% free to use. It also has a wide variety of different editable font logo’s to choose from. With this program you can adjust the logo’s size, color; shadow effects and so forth, to suite your website’s originality.
If you are looking to go the image route, there are three ways you can go about it.
- You can search for free images on Pixabay, and other free image websites.
- You can design your own logo by sketching it out and then digitizing it in any graphic design program, such as Photoshop.
- You can go to Fiverr.com and hire a skilled freelance graphic designer to create a professional image for you, for as low as $5 USD.
Any one of these options whether it be a text or image logo, will get you a professional looking brand that will represent what you do in a fantastic memorable way. Some of the free logo methods may seem a little unprofessional to some new business owners, but they are a great and of course a very affordable way to successfully represent your business without breaking the bank! If you feel that your public image can use an adjustment once your business really starts to take off, you can look into hiring a designer. Most corporate graphic designers charge around $120 per hour.
Creating A Logo Reveal Video For Your Presentations:
Video marketing has rapidly become the most popular method of advertising and driving traffic to online businesses. While Search Engine Optimization will always play a huge part in online business success, video marketing is the second best thing you can do to boost your popularity. By creating whiteboard explain-er video’s and narrative screen shot videos; you will have the ability to spread the news about your business by spreading it all over the web on social media. And a highly effective way for viewers to remember your brand is to have your logo appear at the beginning (and sometimes even the end) of your presentations. This is where logo reveal videos come in handy!
A logo reveal video is simply a short commercial that divulges your company logo in a quick creative animation that generally lasts for about 10-12 seconds. These short videos can easily be inserted in front of any video presentation you make for your company using free editors like Video or PhotoStage.
There are hundreds of different highly creative logo reveals out there mostly being created by freelance video artists. These artists can also be found on Fiverr.com. I recommend having a look at some of the creations available on there, and see if one (or many) catch your eye. These reveal videos can be created in 1-2 days and usually only cost $5 USD. Hence the name of the website! 🙂
Click the image below to see a Logo Reveal in action:
Image of “Amazing Butterfly Logo Reveal Gig” by proxy_shadow on Fiverr dot com
Time For A Recap!
Okay, so this article touched base on how to brand your online business without breaking the bank. Did it help save you money? Let’s look at the facts below:
Professional graphic designers charge around $120 an hour to brand any type of business, and just creating an image logo can take anywhere between 3-8 hours depending on the complexity of the logo and how particular the designers are. That means you will be spending $360 -$960 dollars on your public image. This might be reasonable for future events, but for when you are just starting out? Not so much. Especially if you don’t have much savings at your disposal!
The option of creating a logo, and a logo reveal video that we just discussed together, would bring you to a grand total of either $5 USD or $10 USD.
>> Text Logos on websites like CoolText.com cost $0.
>> Graphic Image Logo on Fiverr.com costs $5 USD
>> A Logo Reveal Video on Fiverr costs $5 USD
Total: $10 USD.
I sincerely hope that this article has been helpful to you today, and I cannot wait to hear all about your stunning new brand. 🙂