How to Brand Your Business Online Cost-Effectively

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Are you thinking of starting up an online business? That’s fantastic! I can tell you from personal experience that running your own home-based business is a truly exciting and overall rewarding experience. But what discourages a lot of new web masters these days is the idea of having to brand themselves. And who can blame them? When you are just starting out as an entrepreneur you will more than likely be lacking in resources, and are not looking to invest hundreds of dollars in your public image like large franchises do. But that doesn’t mean you have to be buried by your competitors. Today I am going to show you how to brand your business online without breaking the bank! 

Ready? Let’s Talk Domain Names.

Believe it or not, the first step to successfully branding your online business is choosing the right domain name for your website. A lot of new business owners have a tendency to get caught up with the question: “is this title catchy and easy to remember?” when choosing their online business name. And while having a memorable title is certainly a bonus, it is not the most important thing to think about when branding you. Instead, you should be asking: “Is this title easily brand able?”

If you are feeling a little nervous right now, there is really no need to be. When I ask you if your theme is brand able, what that question really translates to be: “Do you have an image in mind for your business?” If you can envision your honorific at the top of a website, on a business card and at the start of a promotional video, then you have a brand!  If you are having trouble envisioning these things right off the bat however, that is a sure sign you need to re-think your companies brand name.  If you are not feeling any excitement or passion for your title, then it will seriously affect the development and progress of your website. Not to mention the possibility of steering away potential customers. If you are not feeling anything, it will reflect in your work and your visitors won’t feel it either. In other wards- when you envision your brand you don’t have to have a huge complicated logo all drawn out, and start searching for an affordable graphic designer to bring it to life. You merely have to think of a NAME that you feel reflects what your business is all about, and that brings YOU feelings of excitement.

What do you think? Do you have a domain name in mind that fits those criteria? If so, read on! And if you are still having difficulties finding your honorific CLICK HERE to explore domain name idea’s with budding entrepreneurs who are in the same boat you are!

>> Also, be sure to do some research on your chosen domain name to ensure it is not subject to any copyright laws. If you feel your name may or may not fall under the ‘Fair Use’ category – have a look at this post HERE.

 

Choosing Your Logo:

Once you have your domain name it is time to create an impressive logo to represent your business.  Some online business owners choose to go with an image logo to go next to their company slogans and others choose text logos. Whichever one you choose is entirely up to you; however I found that when it comes to remembering online web pages, text logos are the most effective. It allows others to easily recall the name of the website, because it sticks out in a very large and memorable way.

If you choose to go with a text logo I strongly recommend visiting the website listed below:

>>CoolText.com

CoolText is a logo generator that will provide you with a highly attractive logo for any web page, and is 100% free to use. It also has a wide variety of different editable font logo’s to choose from. With this program you can adjust the logo’s size, color; shadow effects and so forth, to suite your website’s originality.

 

 

If you are looking to go the image route, there are three ways you can go about it.

  1. You can search for free images on Pixabay, and other free image websites.
  2. You can design your own logo by sketching it out and then digitizing it in any graphic design program, such as Photoshop.
  3. You can go to Fiverr.com and hire a skilled freelance graphic designer to create a professional image for you, for as low as $5 USD.

Any one of these options whether it be a text or image logo, will get you a professional looking brand that will represent what you do in a fantastic memorable way. Some of the free logo methods may seem a little unprofessional to some new business owners, but they are a great and of course a very affordable way to successfully represent your business without breaking the bank! If you feel that your public image can use an adjustment once your business really starts to take off, you can look into hiring a designer. Most corporate graphic designers charge around $120 per hour.

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Creating A Logo Reveal Video For Your Presentations:

Video marketing has rapidly become the most popular method of advertising and driving traffic to online businesses. While Search Engine Optimization will always play a huge part in online business success, video marketing is the second best thing you can do to boost your popularity. By creating whiteboard explain-er video’s and narrative screen shot videos; you will have the ability to spread the news about your business by spreading it all over the web on social media. And a highly effective way for viewers to remember your brand is to have your logo appear at the beginning (and sometimes even the end) of your presentations. This is where logo reveal videos come in handy!

A logo reveal video is simply a short commercial that divulges your company logo in a quick creative animation that generally lasts for about 10-12 seconds. These short videos can easily be inserted in front of any video presentation you make for your company using free editors like Video or PhotoStage.

 

There are hundreds of different highly creative logo reveals out there mostly being created by freelance video artists. These artists can also be found on Fiverr.com. I recommend having a look at some of the creations available on there, and see if one (or many) catch your eye. These reveal videos can be created in 1-2 days and usually only cost $5 USD. Hence the name of the website! 🙂

Click the image below to see a Logo Reveal in action:

Image of “Amazing Butterfly Logo Reveal Gig” by proxy_shadow on Fiverr dot com

 

Time For A Recap!

 

Okay, so this article touched base on how to brand your online business without breaking the bank. Did it help save you money? Let’s look at the facts below:

Professional graphic designers charge around $120 an hour to brand any type of business, and just creating an image logo can take anywhere between 3-8 hours depending on the complexity of the logo and how particular the designers are. That means you will be spending $360 -$960 dollars on your public image. This might be reasonable for future events, but for when you are just starting out? Not so much. Especially if you don’t have much savings at your disposal!

The option of creating a logo, and a logo reveal video that we just discussed together, would bring you to a grand total of either $5 USD or $10 USD.

Quick Breakdown:

>> Text Logos on websites like CoolText.com cost $0.

>> Graphic Image Logo on Fiverr.com costs $5 USD

>> A Logo Reveal Video on Fiverr costs $5 USD

Total: $10 USD.

I sincerely hope that this article has been helpful to you today, and I cannot wait to hear all about your stunning new brand. 🙂

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26 Comments

  1. Nick Hoyt

    This is very much me – starting out new with an online business, and trying to do it without spending all my savings!

    Thanks for the great resources and recommendations. I honestly didn’t even realize how expense a graphic designer could be! It’s probably not a big deal if you’re a million dollar corporation, but there’s no way I want to spend that much! I will absolutely be checking out Pixabay and CoolText any time I need a new graphic.

    And I haven’t gotten into video marketing yet, but I think that I will need to. If social sites like Twitter, Facebook, and of course YouTube are any indication of where the internet is heading, you can bet that more and more people are leaving sites that make you read, for sites that let you watch videos, like you watched TV when you were a kid.

    Do you think videos will be the primary way people consume information on the internet eventually?

    • admin

      Hello, Nick! Thank you so much for your feedback. I am so glad I could be of help! Speaking as a freelance Graphic Designer myself, we designers are certainly costly. And if you are starting a new business you really don’t want to go into debt just for a logo.

      In regards to your question: I believe SHORT video’s will eventually be a primary way of consuming info. Visitors don’t mind reading, so long as everything is clearly laid out for them, but as the tech grows more advanced the human attention span grows shorter. (A sad fact, but a true one.) And people are looking for more “instant and brief ways” of obtaining knowledge. I personally don’t like watching explained videos that are more than half an hour long. And I am sure a lot of other people are the same way. So in short – Brief videos and short 500 word articles are our future I think! I love writing, but I find visitors lose interest after about 500 words sometimes… it can be discouraging, but if that is where everything is headed than that is what I will strive to create! I cannot promise all my work will be that short, but I am working hard on making my works as concise and to the point as possible.

      I hope I was able to make sense here, and didn’t confuse you 🙂
      I very much appreciate you taking time out of your day to read my article. And I look forward to more of your feedback in the future!

      Have a blessed day!

  2. Wow did I need to read this?!?!

    I had no clue about fiverr! I’ve had my eye on some etsy logos but they are a lot more costly. I’ve been meaning to get some YouTube videos up as well and your totally right the short clip with my logo would really take it up a notch.

    • admin

      Hi Ginger!
      I am so glad I could be of help. Fiverr is truly a wonderful site for small artistic jobs like that. Sellers usually offer free moderation and in the end you really cannot go wrong for the price! 😉

      I have never thought to look for logo design on Etsy- that is smart thinking. But I can imagine that they would cost more, so the Etsy sellers can keep up with their listing fees. Fortunately on Fiverr there are no such costs.

  3. Karen noone

    Wow. You are giving away a lot of free information here. Thank you. I hadn’t really thought too much about branding in terms of logos and I really like the idea of a brand reveal at the start of videos. I’m off to look at fiverr site and to see if I can brand myself in a visual way like yourself.
    Thanks again
    Karen

    • admin

      You are very welcome for the info, Karen. Thank YOU for commenting on my page!
      I find being as visual as possible yields best results in any online business. And I have gotten some really great results from logo reveal videos, such as traffic to my websites, comments and shares. In the long run branding helps a LOT with SEO!

  4. isaac

    Nicely written! I’m just starting out and at first an inclined to use a very easy to remember name that also contains the keyword of my niche. But your explanation on how a brand-able site name is better in the long run really strikes home. It seems I need to do a bit more thinking before finalizing my website and online business name. Many thanks for this!

    • admin

      It is my pleasure Isaac 🙂 Internet marketing is a steep learning curve. I am pleased I was able to help make your journey a bit easier. When it comes to naming your website you do not need to worry about having keywords included. It is content that ranks in search engines not domains. I find it is better to have a domain name that is not closely related to my content so I won’t be as limited to what I can post.

      Let me know how everything works out!

      Warm regards,

      Darcy

  5. Garrett

    This is really helpful. I’ve been trying to get into online marketing but I don’t want to lose an arm and a leg trying to afford it. A lot of blogs and programs sometimes want you to pay hundreds or even thousands of dollars for the same thing you just explained here for 10 dollars. Do you have any recommendations to where I the basics of internet marketing. Great stuff, definitely going to apply these tips to my online business.

    • admin

      Hello Garrett! Thanks so much for your comment. I am very pleased to know that my article is helpful to others. Internet marketing is tricky business. You have to ensure you are finding the right info in the right places; otherwise your bank account will empty real fast. I strongly recommend checking out Wealthy Affiliate for learning the basics of internet marketing. They are a fabulous online classroom that you can start using for free. I wrote a highly detailed article on the subject- it can be found on my homepage 🙂

      Please do not hesitate to contact me should you have any further questions.

  6. Richard

    Wow, very pertinent info for anyone starting up a website and looking to brand themselves. I already have a logo but am looking to add a second version of my original and I will definitely give cool text logos a try!

    Your writing style btw is very straight to the point and easy to read. It appears you are at ease in creating content! Keep it up and happy writing…

    • admin

      Thank you so much for the lovely compliment! I go over my posts with a fine tooth comb after writing everything out. This helps to ensure my content is easy to understand. I am so glad others are finding it easy as well. Congrats on your website and logo! If you have time to investigate CoolText I highly recommend it. That site is a real money saver!

  7. Rick

    First of all! I love the title of your site, I can definitely relate to that. I love the layout of your site as well. Your images are excellent & you offer really good information. You definitely know what your doing & talking about. I would recommend this site to others for sure. Keep up the good work!

    • admin

      wow. Thanks so much, Rick! I have been mulling over whether or not to change the title. But if it is getting positive reactions I’ll leave it alone! 

      I’m thrilled you find my site helpful. That is what it’s here for 🙂

      Thank you for visiting today. I hope to hear from you again soon.

  8. Jerry Burns

    It’s so expensive to brand your business these days. I love how you broke it all down and gave us practical ways to brand our business without breaking the bank. Everything from designing a logo, to choosing a proper domain name. This is very informative. Thanks for all your help.

    • admin

      You are most welcome, Jerry. I am delighted to know that the information I provided was helpful to you. Please do not hesitate to contact me should you have any questions.

      Thank you for sharing your thoughts!

      Warm regards,

      Darcy

  9. Hi Darcy

    I liked your post! I am new to the building a website and getting involved in affiliate marketing.

    Thanks for sharing your insight in the use of graphics and graphic videos for logos.

    Was wondering after reading your post, is it common nowadays for people to use animated graphics logos to catch or market their brand?

    Tim

    • admin

      Hi Tim!
      Animated videos are very popular for advertising purposes. Having animated icons on websites themselves however, are used with careful consideration. If you have too much going on on your site animation wise- visitors may get overwhelmed and feel that the icons are intrusive. I recommend animated logo reveals and white board animations for spreading the word about your brand though! Those are the most popular forms of advertisement these days.

      Best of luck with your website! Feel free to contact me at anytime should you have any more questions 🙂

  10. Sbotwe

    Hello friend,

    I really love your article and how you explained things clearly about branding my own online business. I have always had the desire of becoming an online entrepreneur but the big problem is that I just didn’t know how to go about it.

    I have learned a lot from this article, especially with regards to your explanation about how to choose a domain name that people could easily remember. But as you said my fear is also about the high competition out there when it comes come building a website that will lead to traffic which in turn will bring a successful income.

    I saw your affiliate program, which you recommended, I tried to register, however my question is, is their free membership available to all countries?

    • admin

      Hello, Spotwe!

      Yes, Wealthy Affiliate welcomes members from all over the world. I have never encountered anyone who has problems registering before, you just need to fill out your name email address and a user name 🙂

      If you encounter problems after trying again let me know and I will be happy to look into it for you!

      Competition with websites can be very stressful indeed, but if you ensure your site is easy to navigate and you fill it with keyword rich content, your site will be noticed! 

      I am currently writing an article all about this subject and will be posting it soon 🙂

      Thanks so much for your comment!

  11. Norman

    Hello and thanks for sharing your post is well detailed and has a lot of good information and I will be looking into that logo site to create a logo for my business which I was suppose to do a long time ago because I was looking for a site that will help me with that and you have just helped me. Thanks for sharing this awesome information.

  12. Marcel RUETTGERS

    Hi there,
    let me first of all start by saying that I really like that topic and you are pretty much in the same niche as I am.
    I really like the way you approach this topic and you are giving very useful tips to getting the business started, especially when it comes to getting a logo and working with visual etc., which I haven’t done so far. So thank you very much and hope to read more from you very soon.

    • admin

      Thanks so much for the kind words Marcel; they are greatly appreciated. I plan to have more posts up soon and also am also in the process of putting together a proper posting schedule. It is a pleasure to meet someone in the same niche as me!

      Warm regards,

      Darcy

  13. Josh Ellery

    It is actually surprising really cheap to start an online business and it is nothing like I thought it would be. I suggest the thing todo would be getting into affiliate marketing within your niche such as doing reviews etc.

    I love your mention about domain names, it is so important to cement your brand name to the world!

    • admin

      Hi, Josh. I agree with you. Starting an online business is certainly cheaper than running a physical shop, but it can still get pricey once you get to the advertising part. (Pay per click ads and such)

      I am glad you enjoyed my article. The name of your website can make a bigger impact than you think!

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