How to improve website traffic is the most commonly searched question on the internet today. I bet if search engines could talk they would say, “Enough already! I am exhausted- find someone else to bother.”
Sorry browsers. The business world is changing. Retail outlets are shutting down, and online businesses are taking their place, which means more people are seeking an online career. Working online is terrific, however, in order to achieve massive success with online sales, you need a steady flow of traffic coming to your website. This certainly isn’t an easy task, but one I can help you with all the same!
Therefore, today I am going to show you the process of generating traffic to your website one step at a time.
Let’s get on with it, shall we?
Step 1: Optimize Your Website – It’s all about rankings!
Honestly, it’s true. Before you can start bringing in traffic to your website, you need to ensure that your site has the potential to rank high on the list of search engine results. When your link appears within the first three listings on Google Search Engines; browsing customers will visit your website first before looking elsewhere simply because Google is recommending your content as the best on the web. That’s right. Moving up on the internet is not unlike moving up in the workforce. If you want to be recognized as an expert in your field, you first need to prove that you know your stuff! Being recognized as an expert can be accomplished by optimizing your website.
How to Optimize Your Website:
- Make sure your website theme is easy to read. If your website template contains small, hard to read font styles, Google will not rank your website at the very top of search engine results regardless if the information on your website is beneficial or not. You can avoid a lower ranking by Google by choosing a theme with black font on a white background. The font style should be easy on the eyes as well. I recommend using fonts such as, Ariel, Times New Roman, Georgia or Helvetica. My personal favorite is Georgia. 😉 The common sizes to use for website fonts are 12 and 14. You can experiment a little by comparing and contrasting the two sizes and seeing which one looks better on your template. If 14 is too large, then switch back to the 12 point sizing. Having your font to large in size can be equally as harmful to your website rankings as having your font too small.
- Give your homepage a title and description that clearly explains what your website is about. If the title and description of your website’s homepage do not define what your content is all about, visitors who are browsing the web for answers will be hesitant to click on your page. It is entirely sound to have a domain name that isn’t 100% relevant to your content, so long as the title and description you give for the Google display pages are connected. For example, if you created a fantasy dictionary website your title could read, The Online Fantasy Dictionary. Moreover, your description could say: Find fantasy definitions and Synonyms HERE. Using action words in your descriptions such as, Click Here, Join Us, and Visit Now are also recommended, as it decisively increases your chances of visitors clicking on your website. The more relevant and enticing your website appears the more traffic it will receive!
- Fill your website with well- written content and give all of your post’s titles and descriptions. If your website has updated less than 10 articles on a regular basis, Google will simply deem your website un-useful and leave you to dangle at the bottom of the chain. Placing your website near the bottom is nothing personal or anything it is just the way the internet works. So be sure that your niche has the potential to develop multiple subjects that can be turned into informative articles. If you are an online shop, include a blog section on your website that contains reviews of the products you sell or other helpful information relating to your merchandise; the more content you have on your website, the more popular your website will become! Include relevant titles and descriptions on your posts as well, to ensure that browsing customers will be eager to click on your links. Clicks equal traffic after all!
- Organize your content into Menus. Have you visited websites that are not well organized? I know I have. It is very frustrating to try to find what you are looking for when the content is simply everywhere and not sufficiently organized or labeled. Google does not take kindly to this either. If your website is not effortless to navigate your chances of ranking in search engines will be much lower, so create a navigation menu that will display at the top of your web page and organize all of your articles into sections and subsections with drop-down menus.
For example, if you are reviewing pool products your menu could have; Pool Heaters, Equipment, Inflatable Toys, About Us, and so forth. Links to each of your product reviews will go under the proper subject lines and should be labeled accordingly. When a website is easy to navigate, customers will feel at home and take the time to browse your content appropriately.
- Do keyword research and then integrate your keywords into your content. This is the most crucial step of all. Without keywords, the chances of generating steady traffic to your website will be next to nothing!
Keywords are common phrases that are used by browsing individuals such as you, to locate specific topics or products on the internet. For example, if someone wanted to know how to sell digital products online they would probably type in: how to sell digital goods. The only problem is websites now days are ranked by what keywords are being used. If multiple websites are using the same keyword that you are using- your website will be buried by hundreds of other web pages on the internet. Fortunately, there are online keyword search tools that can tell you how many competing websites are using a particular keyword, and how much traffic your website will generate using the said keyword. If you reach the top of Google you will learn, how many average searches a keyword receives per month and how likely your chances of ranking to the top of Google will be if you use a specific word. The best keyword search tool is Jaaxy.com.
The Jaaxy search engine will generate all of this information for you in seconds. Merely, type in a word or phrase that is relevant to your article and away you go! Jaaxy allows you to search for 30 keywords for free. Once you have used up your 30 words, you can pay $19.99 per month to have unlimited keyword searches and access to domain search results and many other useful tools. (To learn how to use Jaaxy like a pro CLICK HERE). Once you have located the perfect keyword for your post, integrate it into your title and your article’s first paragraph. Doing keyword research and then incorporating the keyword into your content may be a grueling process, but keyword research will guarantee you sufficient traffic and excellent rankings in the long run!
Step 2: Get Involved With Social Media
I know what you are thinking. “This sounds as dull as dishwater.” No one wants to spend their day continually creating accounts and posting one article link after the other; it is tedious work and rather unsatisfying. Nevertheless, when it comes to generating significant traffic to your website, joining Social Media is a must! I personally do not enjoy using media for my own use, but I delight in using Facebook, Google Plus, and Twitter when it comes to promoting my business. Social Media is growing every day and when done appropriately – can be used to achieve immense amounts of traffic to any website link.
I am also happy to report that your days of posting website links one at a time are done! You can efficiently manage all of your social media accounts at once now, by joining Buffer.com. Buffer will allow you to manually schedule multiple posts to appear on all of your accounts at any time you choose. They will even point out what the optimal traffic times are so your chances of receiving views will be higher. You will have the option to sign up for a free account or a business profile. I recommend sticking to the free account though. There is no need to spend money when it is not necessary.
In short, connecting your website to at least three different social media accounts (and posting regularly) will make spreading the word about your brand a breeze. It will start off slow, but once you build a strong following, the word will spread like wildfire! One person will like your page and share it. Their followers will do the same and so on and so forth. Once the word gets out that you have a great business, the traffic will start rolling in!
Step 3: Advertise
Advertising can be tricky now days especially when you are first starting out. Not everyone is going to have a significant budget to spend on Pay per Click ad campaigns and other similar methods. Using Pay per Click advertising is very beneficial to both budding webmasters and established businesses alike, however, as they have the ability to boost your products and articles to the very top of leading search engines such as Google, Bing, and Yahoo. But I strongly recommend putting it on the back burner and doing some research first if you are new to traffic generation. You do not want to drown in advertising bills because you are making less than you are spending.
To understand EXACTLY how PPC advertising works, CLICK HERE.
In the meantime, you can still announce your business by becoming a guest blogger. Webmasters are always looking for new content to post on their websites, especially once their site starts becoming popular; and many bloggers enjoy posting about new businesses and other blog-style webpages. Do some research and locate at least three or four different webmasters that are looking for guests. Most individuals will do it for free unless you request an article of a specific length and style.
You can also look for guest bloggers yourself! Create a post in your social media circles, explaining that you are seeking to promote different websites on your blog. This will give you more content for your site, which intern will improve your Google ranking in search engines, as well as drive new traffic to your website once you post the articles. Everyone likes to have their hard work displayed online for the world to see; therefore, the individuals you write about will eagerly share the article with their friends and social media contacts which will lead to more traffic and exposure for you! It is a lot of hard work, but a great and affordable way to spread the word about your brand.
Don’t forget to GIVE BACK!
As I have explained here; improving your website traffic isn’t rocket science. It is mostly a matter of connecting with new people and doing some SEO. I am sure you have heard the phrase: “You have to give love in order to get it.” This is true in the digital world as well as offline. If you take an interest in what other people are doing, they will start to take an interest in you. Don’t over-do things or try to squirm your way in; just be genuine. Be yourself. Create a group of loyal followers, and the traffic will start flowing in!
Optimization + Social Media + Advertisements = TRAFFIC!
I look forward to hearing all about your adventure in this field. Feel free to leave a comment below. 😀